Why The Top Three Listings In The SERPs Is The Goal
Every internet marketer wants to be on the first page of the Search Engine Results Pages - SERPs, for their target keywords. Marketing a website or blog is initially about getting a site indexed and then attaining a first page rank. They also want to be the first listing and will use a variety of methods to get there.
There are many internet marketing tools available to help you get ranked better. You also have to remember there are many many search engines for you to conquer. Yahoo has an index for most countries, and so does Google. These two search giants also power other indexes all over the planet.
If you can get a site to rank well, the work can be well worth it. Even though it can take a lot of time and concerted effort, if you can get a website ranked on page one of the SERPs, it could turn into a huge payday.
If you think being on the first page of the SERPs will be the solution, think again, your ranking on the page will influence traffic in a big way. Obviously the first page is better than the second page, but traffic increases as your rank increases.
Just consider the sponsored listings which appear above organic listings. These paid advertisements dilute the organic listings and push high ranking sites down the page. This may or may not be a good thing for the person searching but for marketers, it is a problem.
When your site appears above the fold, the top 3 or 4 organic results, the paid ad may push you below the initially visible page. If a human can't see your listing right away, they have to look farther down the listings. This will not help your cause.
And what about the sponsored ad listings on the right hand side of the results page. They get clicks as well and this reduces the clicks each organic listing can generate. In any event, your site listing has to be above the page fold. This is where you'll get the greatest benefit.
Any query might return millions of pages from any search engine index accounting for hundreds if not thousands of SERPs. To be in the game and get your share of the search traffic, ranking in the top three or four is not only necessary, it is essential for your success.
There are many internet marketing tools available to help you get ranked better. You also have to remember there are many many search engines for you to conquer. Yahoo has an index for most countries, and so does Google. These two search giants also power other indexes all over the planet.
If you can get a site to rank well, the work can be well worth it. Even though it can take a lot of time and concerted effort, if you can get a website ranked on page one of the SERPs, it could turn into a huge payday.
If you think being on the first page of the SERPs will be the solution, think again, your ranking on the page will influence traffic in a big way. Obviously the first page is better than the second page, but traffic increases as your rank increases.
Just consider the sponsored listings which appear above organic listings. These paid advertisements dilute the organic listings and push high ranking sites down the page. This may or may not be a good thing for the person searching but for marketers, it is a problem.
When your site appears above the fold, the top 3 or 4 organic results, the paid ad may push you below the initially visible page. If a human can't see your listing right away, they have to look farther down the listings. This will not help your cause.
And what about the sponsored ad listings on the right hand side of the results page. They get clicks as well and this reduces the clicks each organic listing can generate. In any event, your site listing has to be above the page fold. This is where you'll get the greatest benefit.
Any query might return millions of pages from any search engine index accounting for hundreds if not thousands of SERPs. To be in the game and get your share of the search traffic, ranking in the top three or four is not only necessary, it is essential for your success.
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To Get In One Of The Top Three Positions On The First Page In The SERPs Is Not An Easy Task. One Of Most Effective Internet Marketing Tools Available Is SEO Software. It A great Way To Get To The Top.
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