MLM - If Its So Good, How Come The Majority Fail? - Here Is Why!
We have all tried it - been infected with other peoples enthusiasm and decided to join an MLM or Network Marketing business. Plenty of money changed hands (out of mine and into others) and I embarked on a crusade of bombarding my friends and family.
After a few months, I found that no-one left in my address book were returning my calls and the ones who had joined were not doing much. So, things petered out and after a year I could not even remember what the whole thing was about.
The main lesson I took from this myself, was that MLM does not work. After a period of time my friends came back and things were forgotten.
This a story that will be familiar to many people, given that 96% of all MLM newbies have this type of disappointing experience.
Then, I became involved in a standard non MLM business and after some time of trying this - I had some success and though not metioric, I did learn some things. The most valuable lesson was, my perspective had changed. When I got a second opportunity to try MLM again, this time I found myself willing and able to think outside of the box and it is this that made the difference.
This time I studied why 96% of MLM newbies failed and why only 1% became millionaires. After conducting my investigation, I came to some very interesting conclusions.
I asked myself, what is the difference in approach to the way most people who enter MLM attack their business compared with the way a successful business person in a non MLM business attacks theirs.
I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing - where are they going to get new customers from and what constitutes the best customers.
Next I looked at MLM newbies - these people are usually ex or existing employees who have no knowledge or understanding about how a business should be run and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
I also came to realise that MLM newbies concentrated on the product itself thinking that this would maximise their success. They learn all about the product and spend little time thinking about where their new business is heading. They fail to realize where their main earnings potential is.
This was now getting exciting - I started to feel that I was onto something after all of this studying and that I was about to lift the lid on what the key components were to running a successful MLM business.
So, here is the MLM newbie, he has worked hard by contacting all of those people they know - some have joined and others are hiding behind the couch (sound familiar ?). This persons downline is stuffed with people who have done the same and whilst this will generate a small income, it does not generate enough to even remain qualified as an agent yourself.
The only thing that can be done is to go out and bore some people who you have not met yet - buy some leads. So more money out and our MLM newbie slogs away trying to convert a whole pile of people - long hard work and maybe 2% of the list joins the newbie. The end result, you just have more people just like the others who are going no-where.
When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.
So, I invested a small amount of in money finding out precisely how I could do what the top people were doing. I downloaded books, articles and watched videos and DVDs and then I hit on it - I found a resource which was so effective and so reasonably priced that I had to have a go and this is what I did.
After considerable reading and watching, I realised that the way to approach MLM was to recruit other good MLM people who were facing the dilemma "how can I get really good people into my downline". These people were who I wanted in my own downline. But they already had their own MLM opportunity that they were promoting so how was I going to do this?
Thankfully, this aspect was covered in the material that I had obtained and it only cost me a tiny amount (less than $50). It was clear to me, that I had to provide leadership and direction for my new team if I was going to operate in this way. I realised that if I were to offer new agents a clear and defined play as to how they could run their business and be successful, they would want to join me and I would become the 'hunted' instead of the 'hunter'.
That is the basis of my new discovery in a nutshell, anyone who wants to become a successful MLM entrepreneur needs to think differently. If you think the way you always have, you will get the results you have always got, so you have to do something different. The person that I had chosen to be the subject of my study was one of the most successful MLM business person on the planet. This man had used the same new principles that I had just heard about to build one of the most successful MLM downlines in history.
I am now in the process of building a strong team in my opportunity. I do not concentrate on the opportunity itself until the rest has been put into place. When a new person contacts me - I actually vet them first. I do not want to waste my valuable time with someone who will not follow my system fully - I am just not interested in doing this any longer.
In my opinion, if one shows their downline true leadership and direction, then they will follow you and many others will be attracted to you because of this. If I come across someone who does not like my approach, then that is not a problem - they need me more than I need them so they can go and work with someone they like. I only want to work with people who are determined to succeed and to work smart in way that will benefit us both.
Thank you for reading my article and I hope it is of some benefit to you. Remember, it does not matter where in the world you are operating, the system that I have found will benefit you and make you a successful MLM business person. Why take advice from those who are operating in the same way as the 96% of MLM business failures?
Alan Hill - MLM Business Champion
After a few months, I found that no-one left in my address book were returning my calls and the ones who had joined were not doing much. So, things petered out and after a year I could not even remember what the whole thing was about.
The main lesson I took from this myself, was that MLM does not work. After a period of time my friends came back and things were forgotten.
This a story that will be familiar to many people, given that 96% of all MLM newbies have this type of disappointing experience.
Then, I became involved in a standard non MLM business and after some time of trying this - I had some success and though not metioric, I did learn some things. The most valuable lesson was, my perspective had changed. When I got a second opportunity to try MLM again, this time I found myself willing and able to think outside of the box and it is this that made the difference.
This time I studied why 96% of MLM newbies failed and why only 1% became millionaires. After conducting my investigation, I came to some very interesting conclusions.
I asked myself, what is the difference in approach to the way most people who enter MLM attack their business compared with the way a successful business person in a non MLM business attacks theirs.
I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing - where are they going to get new customers from and what constitutes the best customers.
Next I looked at MLM newbies - these people are usually ex or existing employees who have no knowledge or understanding about how a business should be run and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
I also came to realise that MLM newbies concentrated on the product itself thinking that this would maximise their success. They learn all about the product and spend little time thinking about where their new business is heading. They fail to realize where their main earnings potential is.
This was now getting exciting - I started to feel that I was onto something after all of this studying and that I was about to lift the lid on what the key components were to running a successful MLM business.
So, here is the MLM newbie, he has worked hard by contacting all of those people they know - some have joined and others are hiding behind the couch (sound familiar ?). This persons downline is stuffed with people who have done the same and whilst this will generate a small income, it does not generate enough to even remain qualified as an agent yourself.
The only thing that can be done is to go out and bore some people who you have not met yet - buy some leads. So more money out and our MLM newbie slogs away trying to convert a whole pile of people - long hard work and maybe 2% of the list joins the newbie. The end result, you just have more people just like the others who are going no-where.
When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.
So, I invested a small amount of in money finding out precisely how I could do what the top people were doing. I downloaded books, articles and watched videos and DVDs and then I hit on it - I found a resource which was so effective and so reasonably priced that I had to have a go and this is what I did.
After considerable reading and watching, I realised that the way to approach MLM was to recruit other good MLM people who were facing the dilemma "how can I get really good people into my downline". These people were who I wanted in my own downline. But they already had their own MLM opportunity that they were promoting so how was I going to do this?
Thankfully, this aspect was covered in the material that I had obtained and it only cost me a tiny amount (less than $50). It was clear to me, that I had to provide leadership and direction for my new team if I was going to operate in this way. I realised that if I were to offer new agents a clear and defined play as to how they could run their business and be successful, they would want to join me and I would become the 'hunted' instead of the 'hunter'.
That is the basis of my new discovery in a nutshell, anyone who wants to become a successful MLM entrepreneur needs to think differently. If you think the way you always have, you will get the results you have always got, so you have to do something different. The person that I had chosen to be the subject of my study was one of the most successful MLM business person on the planet. This man had used the same new principles that I had just heard about to build one of the most successful MLM downlines in history.
I am now in the process of building a strong team in my opportunity. I do not concentrate on the opportunity itself until the rest has been put into place. When a new person contacts me - I actually vet them first. I do not want to waste my valuable time with someone who will not follow my system fully - I am just not interested in doing this any longer.
In my opinion, if one shows their downline true leadership and direction, then they will follow you and many others will be attracted to you because of this. If I come across someone who does not like my approach, then that is not a problem - they need me more than I need them so they can go and work with someone they like. I only want to work with people who are determined to succeed and to work smart in way that will benefit us both.
Thank you for reading my article and I hope it is of some benefit to you. Remember, it does not matter where in the world you are operating, the system that I have found will benefit you and make you a successful MLM business person. Why take advice from those who are operating in the same way as the 96% of MLM business failures?
Alan Hill - MLM Business Champion
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