Membership Sites And Subscriptions Far Out Perform One Time Sales
In online marketing it is usually the concept of selling one product at a time to many customers. A bad thing about that concept is that there may never be another chance to sell something else to that customer in the future. A far superior concept does exist.
The thing is, people don't always shop this way. While it's often lucrative to target the masses with just one product, there are other massively successful methods through which to approach online business. The ultimate form of these is through a subscription based website or service. This has several major advantages over the one-off sales method:
This group of recurring customers that result from selling a subscription service or membership will provide a sizable income every month. And, you won't need to spend your time every month looking for more customers to sell a one time offer to them.
Repeat monthly income is far better one a one shot sale.
It is much easier to sell something to someone who has purchased a service or product from you and been satisfied with that product. That is the advantage of building a large subscription group of satisfied customers to cross market to them. Seth Godin calls these a 'Permission Asset.'
What did Seth Godin mean by a 'Permission Asset'? He meant a group of people who allow you to market to them because they trust you to provide the same kind of service they see in your subscription product. This is by far the best kind of marketing you can find anywhere. Just do a good job of providing the information and value to your customers and future sales of related products are pretty well certain.
Continue to provide good, interesting material to your subscribers and they will remain your potential customers for future services or products. Don't mess up and disappoint them or you will lose them. As luck would have it, outsourced material of good quality is available today for reasonable cost. Or, if you have a passion you really love there are almost certainly many people out there who have the same passion and would make great subcription customers
The thing is, people don't always shop this way. While it's often lucrative to target the masses with just one product, there are other massively successful methods through which to approach online business. The ultimate form of these is through a subscription based website or service. This has several major advantages over the one-off sales method:
This group of recurring customers that result from selling a subscription service or membership will provide a sizable income every month. And, you won't need to spend your time every month looking for more customers to sell a one time offer to them.
Repeat monthly income is far better one a one shot sale.
It is much easier to sell something to someone who has purchased a service or product from you and been satisfied with that product. That is the advantage of building a large subscription group of satisfied customers to cross market to them. Seth Godin calls these a 'Permission Asset.'
What did Seth Godin mean by a 'Permission Asset'? He meant a group of people who allow you to market to them because they trust you to provide the same kind of service they see in your subscription product. This is by far the best kind of marketing you can find anywhere. Just do a good job of providing the information and value to your customers and future sales of related products are pretty well certain.
Continue to provide good, interesting material to your subscribers and they will remain your potential customers for future services or products. Don't mess up and disappoint them or you will lose them. As luck would have it, outsourced material of good quality is available today for reasonable cost. Or, if you have a passion you really love there are almost certainly many people out there who have the same passion and would make great subcription customers
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