Real Estate Investor's Insider Secret #19: Think of your copy as a jigsaw puzzle
Do you find it so exhausting preparing your real estate postcard marketing materials? Let me share with you a useful advice on how to make your postcard mailing a lot simpler.
The idea is simple. The premise rests on the fact that most of us know what we want to say. And we can say it, but we don't always say this in the proper order.
You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.
Additionally, be sure to put in some subheads. When you believe you've written your copy - and the reasons why your readers should actually become your customers, then print this piece of paper out.
Next, with your scissors, cut the document into distinct paragraphs with the sub-headlines included. Of course, each of these paragraphs should contain coherent sentences.
Now read through these again. And now that these are separate pieces of paper, decide if you want to keep these paragraphs in the same order. You may decide that you've mentioned your offer to early in your letter. Take that paragraph and others dealing with the offer and place them behind others.
Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.
But it doesn't stop there. You still have to revise the copy until it has a better flow. Repeat the whole process and print another copy in order to see if you can still improve it. You can modify some changes in a sentence or the whole paragraph. Exclamation marks can also be placed properly for a more animated copy.
The end result basically lies in your hands. You decide how many times you have to repeat the process until you come up with a flawless copy. Creating your postcard mailing will be over before you even know it.
Making your copy has never been more easy and trouble-free. This is how anyone would want to experience making his own effective real estate marketing materials.
The idea is simple. The premise rests on the fact that most of us know what we want to say. And we can say it, but we don't always say this in the proper order.
You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.
Additionally, be sure to put in some subheads. When you believe you've written your copy - and the reasons why your readers should actually become your customers, then print this piece of paper out.
Next, with your scissors, cut the document into distinct paragraphs with the sub-headlines included. Of course, each of these paragraphs should contain coherent sentences.
Now read through these again. And now that these are separate pieces of paper, decide if you want to keep these paragraphs in the same order. You may decide that you've mentioned your offer to early in your letter. Take that paragraph and others dealing with the offer and place them behind others.
Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.
But it doesn't stop there. You still have to revise the copy until it has a better flow. Repeat the whole process and print another copy in order to see if you can still improve it. You can modify some changes in a sentence or the whole paragraph. Exclamation marks can also be placed properly for a more animated copy.
The end result basically lies in your hands. You decide how many times you have to repeat the process until you come up with a flawless copy. Creating your postcard mailing will be over before you even know it.
Making your copy has never been more easy and trouble-free. This is how anyone would want to experience making his own effective real estate marketing materials.
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