Marketing Emails With the Highest Conversion Rates? Simple!
Everyone receives marketing emails. It's unavoidable. But some marketing emails are more effective than others, especially those that are so eye-catching that they make the reader click on one of the links inside. Email Management tools like Constant Contact make it easy to create the most effective, highest converting marketing emails. This is the perfect way to test out marketing strategies for your business!
How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it's called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.
The email management program can track which email is opened, which links in the email get clicked, and even whether readers click through to a specific page on your website for example the "Buy Now" page! Evaluating formats in this way is the most efficient means of creating emails that convert for your site. This can be a bit time consuming and takes some trial and error, but never fear, it yields results!
What is important is to test out two or three specific email formats that are distinct and different from each other. Then, when you see what works, improve on it and test the format even further. As your tests progress you will learn which formats work best for your product. Maybe long descriptive emails with 2 products convert better than emails with 5 products. Maybe putting links in the body of the text works better than a list. Maybe many pictures convert better than text, or vice versa. The results will be different for each product or service.
Real World Application: One of my colleagues at a travel agency found that the highest conversion was on emails that included pictures of one exclusive resort deal that she was advertising. The conversion rates for these emails were 65% higher than emails that contained the same deal next to 4 others that were just as good!
Using an email management program and taking these measured steps will provide definitive evidence of the most effective email structure. You will see which kind of email has higher conversion rates, write new emails incorporating these new ideas, and then sit back and see how well it works!
How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it's called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.
The email management program can track which email is opened, which links in the email get clicked, and even whether readers click through to a specific page on your website for example the "Buy Now" page! Evaluating formats in this way is the most efficient means of creating emails that convert for your site. This can be a bit time consuming and takes some trial and error, but never fear, it yields results!
What is important is to test out two or three specific email formats that are distinct and different from each other. Then, when you see what works, improve on it and test the format even further. As your tests progress you will learn which formats work best for your product. Maybe long descriptive emails with 2 products convert better than emails with 5 products. Maybe putting links in the body of the text works better than a list. Maybe many pictures convert better than text, or vice versa. The results will be different for each product or service.
Real World Application: One of my colleagues at a travel agency found that the highest conversion was on emails that included pictures of one exclusive resort deal that she was advertising. The conversion rates for these emails were 65% higher than emails that contained the same deal next to 4 others that were just as good!
Using an email management program and taking these measured steps will provide definitive evidence of the most effective email structure. You will see which kind of email has higher conversion rates, write new emails incorporating these new ideas, and then sit back and see how well it works!
About the Author:
In his marketing blog Charles Newman discusses the rewards of online marketing for small businesses. He gives the best marketing tipsfor low budget marketing efforts with online tools and social media.
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